Association Marketing Committee of Experts to League of Chinese textile and garment market, China expert consultants' new zero-approved doctrine "and the integration of networked digital trading platform, founder of Beijing Union Creative Management Consultants Limited Hong Kong Trade Network CEO, Chairman
For a long time, for the manufacture of the core of China's economy, as manufacturing industry, brings a wealth of commodity markets and circulation, so the Chinese economy is 30 years of development history of Chinese goods manufacturing and commodity trading history of the development. Thus forming the core of China's manufacturing "push" supply chain, that numerous manufacturers around the production and products, building channels and terminals. However, China's manufacturing industries, especially textile industry are mostly made by the development of SMEs, constitute a "production factory, industrial clusters, origin-based wholesale, distribution-based professional market, the retail end," the five flow patterns , the entire supply chain is a manufacturer keep selling "inventory chain." Throughout the supply chain, in addition to manufacturing companies are more concerned about product quality and brand, the various stages of the supply chain is concerned about sales and reimbursement. Lead to the brand value of Chinese goods low and high cost of logistics, has seriously hampered the construction of Chinese goods brand and distribution channel innovation.
In the supply chain system, the professional market as China's platform for an important part of the circulation, the circulation of goods with Chinese characteristics has been an important stage, according to incomplete statistics, China currently has more than 100,000 kinds of commodities at home the professional market, commodity market area of nearly 20 trillion square meters, the annual turnover of more than 30 trillion yuan.Commodity trading market with Chinese characteristics, after 30 years of change and transformation, is gradually to become a professional, theme-oriented forward, at the same time, a large number of traditional wholesale format is gradually being "neutralized" and get down to the ranks of the retail terminal. These commodities mainly for home, appliances, electronics goods. However, faced with a large number of Chinese small and medium sized manufacturing enterprises and vast land of the city, county, township and town. Chinese-style wholesale model still exists, and with the continuous optimization of product types and business model innovation and the formation of commodity trading markets "cross" and "mashups." Especially in the apparel, textile and other commodities. At present, China has all kinds of garment production enterprises 80000, clothing brand 60000. And clothing, as a diverse, pluralistic, multi-level product, it is difficult for simple standardization and standardization. Therefore, the Chinese clothing market restructuring and upgrading has become more challenging and exemplary.
For a long time, we will take the wholesale and retail, "entirely different" development ideas, resulting in between wholesale and retail mall never in contact with. Severely constrained and influenced by the interaction between the wholesale and retail and commercial nature of resource sharing. Since 2003, the author as Shenyang Wu Ai Market, senior consultant and planning operations experts, combined with the professional market of clothing characteristics and trends, the first of the "new wholesale and retail doctrine" of ideas and concepts, after nearly 10 years of development, China's professional market have begun to enter the "Wholesale and Retail with" era. "The new wholesale and retail doctrine" is the core of the core functions of the wholesale market, that is, channel up, the price is the most inexpensive, most varieties, expansion of commodity trading, directly to consumers, to build a new terminal wholesale markets. Therefore, the "new wholesale and retail doctrine" is a Chinese professional wholesale market industry model innovation and transformation of a milestone.
In recent years, with the professional market being marginalized (by city marginalized, marginalized areas, the market marginalization, marginalized by brand) increasing trend, with the professional market initiative into the mall management and "wholesale and retail combined with" the business model is becoming a trend. Professional market, "wholesale and retail combined" because it is restricted wholesale business district itself, and always difficult to be recognized branded apparel and consumer direct, and already have a good shopping environment and service means, obviously, on the basis of the retail mall to expand Wholesale feature will no doubt become a worthy extension and try to model, especially with the end-edge retail mall wholesale integration of the professional market, the reverse channel, business, logistics, network resources will become a new choice. Therefore, in the professional market to the retail store of the same time, retail mall with retail outlets to open up and expand the wholesale market functions will also become a new topic. However, as China's urbanization and commercial real estate model to speed up the process, the traditional department stores or shopping patterns are being monopolized by several professional brand store, such as the well-known MIXC, COFCO Joy, Wanda Plaza, Maoyebaihuo, Plaza Mall and other brands covered, and the emerging commercial real estate into the "urban complex" undoubtedly faced the test of investment and operations in recent years, Shenyang Continental Mall, Washington and other world operating results are not satisfactory. Retail department store shopping mall how to break the "curse" has become a new topic.
"New zero-approved doctrine" stands for "terminal is king", "winning brand." Especially prevalent in the network today, "the process of industrialization of the reverse short-end integration" so that more companies and products directly into the retail end of the mall, mall retail end use's "fatal blow" reverse integration of the wholesale market resourcesno doubt subject to competitive retail mall to bring a new vitality. From the clothing market development trends, Outlets, and other emerging market Potter-themed mall model has laid the foundation for the development, and Guangzhou to carry out retail and wholesale business district from the Cotton Tree Drive, procurement, retail and shopping district started from Chengdu Kowloon Wholesale Trade proved, not only to the professional market can change in the retail mall, the same, the same retail mall can be transformed into the professional market.
"The new zero-approved doctrine" is the reverse short process advocated by the terminal. Currently, the "buy handmade", "buy Network", "Where the customer product" is sweeping China, who have the search, click and rankings, whoever has a right to speak, who have a brand, channels and platforms will come with the integration of force, so the "new zero-approved doctrine" and suggested that from a strategic height explains the "wholesale" and "retail" and the relationship between the nature of commodity trade. "The new zero-approved doctrine" not only for the professional market transformation to find a new direction, but also for the development of retail mall added a new space.
